|
I
remember the first message board. It was so cool to
have this ongoing conversation on some various topic
which zigged and zagged back and forth and occasionally
went off in some tangent that was even more interesting
than the first topic. Whether you're trying to find how
out to use that sweet anime program or researching why
your eyebrows just started falling out, this moving
conversation of message boards setting is here to stay.
We've taken that feel and gave it even more power in the
world of instant and online local news and local
gossip.
So
what is the Rezip in the Zipper smart phone app.
Basically, when a person fist posts a zip message of
local news or local gossip importance, it's fresh out
the gate. For that reason, it will get notoriety up top
for a brief while but this new found validity is
fleeting unless two things happen. One, it needs to win
over the "Thumbs" for confirmation of the actual report
but another key to determining how strong a message
stays after it's brief unveiling at the top is the # of
rezips. Any person reading a local news or local gossip
zip can click on the teaser message (from main window)
and reply in a message board format. This is in
addition to using the quick Thumbs Up or Down for
confirmation/denial of the original story. The system
will take into account the number of rezips as a measure
of engagement that the original message conveys. What
else does the the rezip do?
It
gives the original message life, direction, and
ultimately, power. It allows additional information to
be added to the message. Let's say you're sitting at a
coffee shop just minding your own business when a car
goes shooting past you at 100 miles per hour down a
small street. Whoaa! What the heck was that? Good
question. Put a quick zip on the Zipper about a black
speeding El Camino (come on, it had to be an El Camino)
and watch what happens. You don't know much more than
what you saw but other people will likely fill in
additional detail. "Yea, they just passed me and jumped
out of the car with cops in pursuit" follows as a rezip
30 seconds later. Wow. They even posted a picture of
the get away and car in their rezip. Now, we're
watching real news live as it happens. This was
impossible before the Zipper and it speaks to the beauty
of what the Zipper aims to do. Another person rezips,
"There was a robbery at the Wells Fargo on 3rd Ave. Any
connection?" Another separate rezip follows, "Yep. I
saw the two guys running out of WF and jumping in that
car. Wow!" Another rezip pops up "I know one of those
guys. Went to Santa Monica High. Tim...something".
Another quickly pops up, "Tim Reynolds. He's crazy!
Sister dated him". Maybe a few incorrect rezips or
clowns post which is to be expected but we now have a
360 view of a local news event made up of the collective
eyes, ears, and minds of everyone in the area. The
Zipper truly can change the way we look at local news
and the rezips tie all the info together and turns a
vague "car speeding down street" into a back story of
how Tim just lost his job and broke up with girlfriend;
drinking heavily". If you're interested in the story
(say your Tim's ex-girlfriend...good choice by the way)
you can follow it as far as you like with the threaded
message board flow of the Zipper and the rezips.
You
may also find a really cheap El Camino for sale through
the Zipper or a few words of wisdom to get over a bad
breakup. It's the power of everyone's collection
knowledge and an extension of their senses to fully
flesh out any local news or local gossip story that's
important to you. By you, we mean anyone.
|
